ICA Adopts New Logo

TITLE:    ICA Adopts new Logo

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    This document has been made available in electronic format
         by the International Co-operative Alliance ICA 
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                         July, 1996

Source : ICA News 1/1996


                    ICA Adopts New Logo
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The logo which has been used during the ICA Centennial Year
will continue to be used by ICA.

The logo, which depicts doves of peace emerging from the
rainbow colours, universally recognised as the ICA and
Co-operative Colours and adopted by the Executive in 1925,
represents the unity of ICA's diverse membership.  

As the original design only incorporates six of the seven
colours of the rainbow the acronyms ICA, ACI, MKA, GBI have
been added in violet, the fourth colour of the rainbow.

The new logo is more appropriate than the logo used by the
organisation for the past eight years because it incorporates
the whole spectrum of the rainbow and can be used in all of
ICA official languages, indeed in all languages, whereas the
former logo could only be used in English and inverted to be
used in Spanish and French. The ICA has five official
languages: English, French, Spanish, German and Russian,
therefore, it was necessary to adopt a logo which could be
used in all of these languages.