Pioneers on the Tourist Map -- in Six Languages (1996)

    This document has been made available in electronic format
         by the International Co-operative Alliance ICA 
                         December, 1996

          (Source: ICA News, Issue No.6, 1996, pp.8)

          Pioneers on the Tourist Map - in Six Languages

Guide books have been introduced in six languages at the Rochdale
Pioneers Museum, birthplace of the Co-operative Movement, to meet
the demand from international visitors.

The famous landmark in Toad Lane, Rochdale, is visited by up to
10,000 people every year - including many from overseas.

Thanks to a financial contribution from the European Union, which
allocated funds following the 150th anniversary of the Rochdale
Pioneers in 1994, the Museum's principal guide book has now been
produced in French, german, Italian, Spanish and Japanese, as
well as English.

"The Rochdale Pioneers were the inspiration for the Co-operative
idea spreading around the world, and we receive hundreds of
international visitors at Toad Lane - including large groups from
Japan", commented Iain Williamson, Museum Curator. "This new
brochure tells the remarkable story of the early Pioneers as well
as explaining the many objects on display in the Museum today."

The translations were carried out by Total Coverage Ltd., a
workers' co-operative based in Southampton, and the full-colour
brochures have been printed by the Co-operative Press in
Manchester. The brochures are available at P.Stg.1.50 each plus
postage from the Co-operative Union Ltd., Holyoake House, Hanover
Street, Manchester M60 0AS. For further information contact Iain
Williamson, tel.+44-161-832-4300, E-mail: