Contribution of Co-ops to Platform for Action: Media

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  This document has been made available in electronic format by
         the International Co-operative Alliance (ICA)
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              FOURTH WORLD CONFERENCE ON WOMEN : 
         ACTION FOR EQUALITY, DEVELOPMENT AND PEACE 
            BEIJING, CHINA, 4 - 15 SEPTEMBER 1995

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        THE CONTRIBUTION OF CO-OPERATIVE BUSINESS ENTERPRISE
            AND THE INTERNATIONAL CO-OPERATIVE MOVEMENT
           TO ACHIEVEMENT OF THE STRATEGIC OBJECTIVES OF
                  THE DRAFT PLATFORM OF ACTION *
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                      New York, March 1995


PREPARED JOINTLY, PURSUANT TO GENERAL ASSEMBLY RESOLUTION 49/155,
       BY THE INTERNATIONAL CO-OPERATIVE ALLIANCE AND 
    THE UNITED NATIONS DEPARTMENT FOR POLICY COORDINATION 
                AND SUSTAINABLE DEVELOPMENT

     * For information purposes only. Not an official document 
       of the United Nations and not officially edited.


I.   CONTRIBUTIONS OF CO-OPERATIVES TO THE STRATEGIC 
       OBJECTIVES OF THE DRAFT PLATFORM OF ACTION
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J.   INSUFFICIENT MOBILIZATION OF MASS MEDIA TO PROMOTE 
          WOMEN'S POSITIVE CONTRIBUTIONS TO SOCIETY
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The co-operative movement, at international and national levels,
contributes significantly to information provided to the public
by the communications media. Certain international news agencies
are themselves co-operatives - such as Inter-Press and Associated
Press. Their members are either producers - for example
journalists - or users - for example newspapers which use of news
agencies. They are closely linked with the movement as a whole,
and subscribe to the movements' principles concerning women's
advancement. They take practical measures to ensure that women's
issues are given appropriate coverage, and that all reporting
presents a positive image of women and of women's contribution
to society.

In addition, all co-operative movements and organizations have
communications systems whereby members are informed of co-
operative activities: there existence is based on the principle
that co-operatives are owned by, and responsible to, their
members, and that members acan only exercise effective control
if they are fully informed. The very substantial impact of the
co-operative media is being made use of to increase the
understanding and support of all members of the movement for
women's issues. The co-operative movement has the ability to
influence attitudes on the importance of non-discrimination
against women both in the workplace and in society as a whole.
It is able to educate members, employees, and their families, and
to change their attitudes towards women and to their
participation and contribution in society.

These channels of communication are of particular significance
given the fact that members of co-operatives number about
800,000,000 throughout the world, and, with immediate family and
household members, number some 3,600,000,000 individuals, women
and men - over half of the world's population. In many countries
these individuals gain a significant proportion of their total
information intake from co-operative movement sources.