International Co-operative Alliance Regional Office for Americas Conferencia


    This document has been made available in electronic format
         by the International Co-operative Alliance ICA


                         December, 1996
          (Source: Review of International Co-operation
                    Vol.89, No.4/1996, pp.63)

          International Co-operative Alliance Regional Office
          for Americas Conferencia  Regional  95 - Alianzas
          Estrategicas Cooperativas - Para Ser Competitivos

                    Todos,  Miami 6-8 Diciembve


       ROAM, San Jose, 1996, 184p. Bi-lingual Spanish/English.

The three-day conference held last year was attended by more than
700 delegates from all over the Region. Strategic alliances
according to J-D.Pacheco, the Regional Director, are a privileged
instrument of development chosen frequently as a means for
expanding markets and reaching a greater number of customers with
co-operative products and services. Although this practice grew
rapidly in the private sector, there were not many similar
examples within the co-operative movement. Nevertheless, in the
last few years, there has been a notable increase of alliances
between co-operatives and private and public sector companies.
The moment was right to examine the situation and trends with
respect to strategic alliances, what everyday is more widely
accepted as an appropriate means for expanding the co-op
business. The report investigates the new phenomenon under
different angles: comparison with co-operative basic values, how
to negotiate and to finance, and finally it  gives some examples
of strategic alliances in the Americas.