How do we write a case?
Prepare the industry and firm information
Contact CEO and invite them to campus.
Visit the headquarters and discuss the broad objectives
Work with a designated representative who checks the case for accuracy.
Nothing is published until we have written permission.
Use students as much as possible in the research
- Excellent learning experience
Lots of work! We often will go through two dozen drafts of a case before sending it to a co-op for their review.