EXECUTING GROWTH STRATEGIES: Achieving a Strong Brand Name

11/11/2003


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Table of Contents

EXECUTING GROWTH STRATEGIES: Achieving a Strong Brand Name

IMPORTANCE OF BRANDING

CO-OP STRUCTURE CAN IMPEDE BRAND-BUILDING

USER-BENEFIT PRINCIPLE

USER-FINANCED PRINCIPLE

USER-CONTROL PRINCIPLE

CO-OPS CAN OVERCOME THESE STRUCTURAL CHALLENGES

Author: Shermain Hardesty

Email: reynolds@aae.wisc.edu

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