University of Wisconsin Center for Cooperatives
Journal of Cooperatives

Title Dairy Farmer’s Valuation of Market Security Offered by Milk Marketing Cooperatives
Author(s) Cathy A. Smith and Brain A. Roach
Series Volume 10
Issue Date 1995
Abstract Dairy farmers often rank the benefit from a secure market as a major reason for belonging to a milk-marketing cooperative. This paper proposes a technique for valuing this decreased market risk through development of a willingness-to-pay measure.

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